Meet the Producer: Alexandre Koiransky of Fair
Hometown:
Versailles, France
Current location:
San Francisco, California
Company:
FAIR, a leading fair trade liquor company with a portfolio that includes Quinoa Vodka, Kumquat Liqueur, Café Liqueur, Belize Rum and Juniper Gin
Title:
Founder
Years in current role:
12
Years in the industry:
16
First job in the industry:
I was a Sales Rep for Cognac Ferrand in Chicago. That was a fantastic experience, meeting amazing people and spending most of my time in the South Side and West Side of the city.
Relatives or friends in the industry:
I don't have any relatives in the industry, but I made great friends along the way!
Advice to your young self:
If you love people, that is the best job in the world!
Advice for someone just starting out:
Go on the field...because otherwise, you will not know that industry!
Awards you are most proud of:
We have received a large number of awards. We are equally proud of all of them.
That is amazing that our idea of transforming Fair Trade ingredients into award-winning spirits was possible. The credit goes to the Fair Trade farmers as well as to the French distillers.
Your favorite drinking buddy:
With Caroline, my soulmate and forever first supporter.
Your best professional experience:
Each year since 2009, spending one week with the quinoa farmers in Bolivia...we stay with their families, at 4000 meters high on the Altiplano...there are no words to describe how powerful those moments are.
Your favorite bottle to bring to a party:
FAIR Vodka , because I get free samples, and because everyone loves it! :)
Last book read:
The Art of War by Sun Tzu
Favorite author:
Favorite movie:
Favorite song:
Ain't No Sunshine by Bill Withers
Favorite sport:
Soccer
Most memorable drinking experience:
Cocktails at Bar Trench with friends from Nepal I had met the same day in Tokyo.
Favorite celebratory drink:
Boulevardier photo credit Keith Allison
Most prized bottle in your collection:
I don't have any collection everything is either given or drunk with friends right away.
Favorite country to visit:
Italy. I love their culture of taste and design.
Product you are most excited about in your portfolio:
FAIR Ginger Liqueur strikes a perfect balance between fiery, fresh, spicy and smooth...we hope that our customers will love it too!
Favorite drink that’s not in your portfolio:
Extra Old Cognac
Dream job:
Adventurer.
Interesting fact:
I wish I could be a “global citizen.”